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About Us
In recent years, the flooring industry has undergone a radical transformation for one main reason – the internet. E-commerce is currently a multi-billion dollar industry. Everyone from lawyers to foam packing suppliers has launched web campaigns to draw new business and reach the otherwise unreachable via the web. Those in the flooring business have not been any different. They too have propelled themselves onto the World Wide Web in hopes of reaching distinct markets, diversifying revenues streams, and reinvigorating brick-and-mortar stores.
Over the years flooring websites have been highly aggressive with one another, fighting for the expansive customer base now shopping at their computers from home. Several giants have emerged from this battle. One of them is FloorMall.com. With millions of dollars in sales annually, it is the # 1 online flooring vendor.
So, how was FloorMall able to triumph amongst so many other brands that have been established in the industry for decades and even centuries?
It’s really pretty simple – foresight. From its very beginnings, FloorMall recognized the opportunity and promise the internet held for up and coming businesses. Furthermore, they understood, before most, that the web was going to become the platform upon which to sell flooring products.
It therefore invested a much larger portion of its budget into website development than most others in the flooring business. Although this unique investment did not present grand returns right away, FloorMall’s prediction started becoming a reality. More and more consumers were typing goods they desired into popular search engines and buying from the websites which came up at the top of the list. At the same time, FloorMall noticed its web traffic increasing exponentially, along with Internet revenue.
Once it became clear that its timing was spot-on and they were pursuing Internet expansion in an effective fashion, FloorMall invested even more capital in its website. Not only in maintaining the site to keep it current, but altering and reconfiguring the website to place it on the cutting edge of the e-commerce business. This was done, to name a few things, with unique and valuable content, high-quality product galleries, an elegant web design, and brilliant coding.
As time goes by this model has continually held FloorMall in good stead, making them very popular in search engines such as Google. In fact, FloorMall’s site is considered so authoritative by Google, it is frequently ranks # 2 for the extremely competitive keyword “flooring,” not to mention # 4 for a whole slew of terms, such as the word “floor.”
We here at BuyFlooringOnline have partnered with FloorMall to access their unique perspectives and knowledge of the industry to help us inform and empower the flooring shopper. For more information email us or go to www.FloorMall.com.
